[Hakuhodo SX Professionals] A seminar report, facilitated by Co-Director Nishida, on the topic of “How Marketing is Evolving in the Circular Economy,” has been released!
![[Hakuhodo SX Professionals] A seminar report, facilitated by Co-Director Nishida, on the topic of “How Marketing is Evolving in the Circular Economy,” has been released!](https://media-is-hope.org/en/wp-content/uploads/2025/12/20251202_SXproject_1.jpg)
[Hakuhodo SX Professionals Seminar Report] Marketing Evolves with the “Circular Economy”: WELCOME TO REGENERATIVE WORLD – “Plastic Circularity” Edition
▶︎Read the full article here:
https://www.hakuhodo.co.jp/magazine/120661/
▶︎Seminar Announcement Press Release (PRTIMES):
https://prtimes.jp/main/html/rd/p/000001061.000008062.html
At Hakuhodo, the “Hakuhodo SX Professionals” team is working to transform and redesign sustainable initiatives into tangible value for consumers, aiming to realize Sustainability Transformation (SX) for their client companies.
This time, MEDIA IS HOPE participated as a collaborating organization from the planning stage.
At this seminar they discussed the challenges and potential solutions of the “circular economy” from a marketing perspective.
The panel discussion featuring Hiroaki Kaneko, Director of the Container and Packaging and Plastic Resource Recycling Division at the Ministry of the Environment, Michihiko Iwamoto, co-founder of JEPLAN Co., Ltd., and Takumi Odabe, co-representative of Hakuhodo SX Professionals, was facilitated by Shiho Maki, co-representative of Hakuhodo SX Professionals, and Nishida, Co-Director of MEDIA IS HOPE.
<Event Overview>
◼︎ Title: Marketing Evolves with the “Circular Economy”: WELCOME TO REGENERATIVE WORLD – Plastic Recycling Edition
◼︎ Organizer: Hakuhodo SX Professionals
◼︎ Cooperation: MEDIA IS HOPE
(Participated from the planning stage and handled the coordination for Mr. Hiroaki Kaneko of the Ministry of the Environment to speak at the event.)
◼︎ Date and Time: October 22, 2025 (Wednesday) 16:30-18:00 (Doors open at 16:00 / Networking reception from 18:00 *For in-person participants only)
◼︎ Format: Online and in-person simultaneous event
The key to shifting to a “circular economy” is “consumer participation.”
In a circular economy, a collaborative system where “companies and consumers support the circular cycle” is crucial. The relationship shifts from the traditional “linear” model of “company to consumer” to one where consumers also “participate” as members of the circular economy.
The speakers exchanged views on what is necessary to expand the circular economy in the future, and how to involve consumers not only in the supply chain but also in enjoyable ways.
Please read on!