All About MEDIA IS HOPE: [2023-2025 Activity Report & Media Coverage Summary]
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MEDIA IS HOPE Inc. has been working as a platform connecting media, businesses, and citizens to support climate change reporting, aiming for a society that can solve climate change. One of MEDIA IS HOPE’s core activities, “Media Support,” has seen a 4.3-fold increase in cases over three years (2023: 109 cases → 2025: 478 cases), and the scope of its activities continues to expand. Now, three years after incorporation, we look back on our achievements and examples of media coverage.
【Featured Article】What is MEDIA IS HOPE?
Co-Lead/Director and our past activities have been featured in various media outlets. We would like to introduce articles that focus on MEDIA IS HOPE’s activities.
⚫︎[Kodansha SDGs by C-station] An overview of MEDIA IS HOPE’s activities and its vision of connecting media, businesses, and citizens
“Want to support the media that takes climate change seriously.” MEDIA IS HOPE’s vision for supporting media solidarity | FRaU Editor-in-Chief Mr. Seki’s SDGs Talk
⚫︎[Nippon Broadcasting “SDGs MAGAZINE”] Introducing activities such as COP participation, Renewable Energy Day, and MEDIA IS HOPE Awards
[Nippon Broadcasting] Co-Lead/Director Nishida and Natori appear on the radio program “SDGs MAGAZINE” & archives are now available!
⚫︎ [Asahi Shimbun] Challenges in climate change reporting and expectations for the media in the future
Asahi Shimbun Re:Ron Special Feature: Let’s Talk About Climate Change No.12 / Can the Media Become “Hope”? What is Needed for Climate Change Reporting Now?
⚫︎[NHK Broadcasting Culture Research Institute] Report on the “Climate Change Media Symposium 2024” / The importance of media collaboration
NHK Broadcasting Culture Research Institute: How should the media address the climate crisis? (Vol.1) / Expanding collaboration between media and citizens
⚫︎【Lond sustainable magazine】The philosophy of MEDIA IS HOPE: Proposing a way of being a “bigger self” for a society that can solve climate change
“Lond Sustainable Magazine”: A magazine where you can learn about social issues / MEDIA IS HOPE: Taking on the challenge of creating a future-oriented society through climate change reporting (PDF, page 23)
【2023-2025】 MEDIA IS HOPE Activity Report
<Media Support>
Last year, in 2025, we supported over 470 climate change communications projects, including cooperation in interviews, providing information, collaborative planning, and appearances. The number of projects supported in 2025 was 1.6 times that of 2024 and 4.3 times that of 2023, and the scope of our activities continues to expand. (2023: 109 projects, 2024: 292 projects, 2025: 478 projects)
【①Collaborative Projects/TV Program Support】
⚫︎Supporting TV Programs
Supporting the production of TV Asahi announcer Yutaka Yamaguchi’s program, covering renewable energy across Japan. Following its 2023 broadcast, “Renewable Energy Revolution! Japan’s Challenge,” it has aired annually, with the third installment broadcast in 2025. To further energize the program’s broadcast, we hold an annual public viewing event called “Let’s Make it Together! Renewable Energy Day”
▶︎2023 Broadcast: SDGs Special “Renewable Energy Revolution! Japan’s Challenge”
▶︎2024 Broadcast: [SDGs] Emergency Report! Renewable Energy Revolution: The Miracle Story Led by Windmills (Currently streaming on YouTube)
▶︎2025 Broadcast: Four Grandpas’ Struggle! Wajima & Scotland: Wind Connecting Hope (Currently streaming on YouTube)
▶︎Public Viewing Event at “Renewable Energy Day” (2024):October 10, 2024: Announcer Yamaguchi participated in the public viewing event for the special program “Emergency Report! The Renewable Energy Revolution: The Miracle Story Led by Windmills”
⚫︎Collaborative Project
▶︎[Kodansha FRaU] Kodansha FRaU web and MEDIA IS HOPE Inc. joint project (2023)
A collaborative project between Kodansha FRaU and Media is Hope. R-1 Grand Prix (a major comedians show)2023 champion Rion Tazuhara learned about climate change from scientist Mr. Emori, transforming his surprise and shock into comedic video material. With the support of Yoshimoto Kogyo representatives who endorsed the project and provided active cooperation—including allowing the videos to be shared across affiliated media—the full content is now available online.
▶︎ELEMINIST Collaborative Project 【Special Feature: The State of Renewable Energy】 (2023)
The ELEMINIST × MEDIA IS HOPE collaborative project produced a special feature article delving into the current state of renewable energy and its future path. It examined the strengths and weaknesses of various renewable energy sources like solar and wind power, featured interviews with Mitsuhiro Higashi of “Citizen Energy Chiba” who practices solar sharing (farming under solar panels) and expanded activities into “regional revitalization,” and covered corporate and municipal adoption cases. This multifaceted approach explored hope and pathways for renewable energy adoption.
Collaboration Project with ELEMINIST: [Special Report: Renewable Energy Today] Now Published
【②Sponsorship/Featured Partners】
▶︎Sponsored Content for [RICE Media] Climate Change Category Videos (2025)
We introduced featured partners from climate change videos produced by “RICE Media,” a short-form video platform whose concept is “a media outlet to understand social issues and SDGs in one minute,” and provided sponsorship.
[RICE MEDIA] We Have Sponsored Short Videos in the “Climate Change Category”
▶︎[RICE Media] Traveling to a Country After 9 Years #shorts(2025)
The second sponsored project for RICE Media. We were involved from the planning stage. This 12-part series introduces the impacts of climate change facing Kiribati, while also showcasing the warmth and culture of its people.
【③Media Seminar/Resource Provision】
To accelerate climate change coverage, we regularly host “Media Seminar” where experts provide explanations on timely key topics for media professionals.
⚫︎Media Seminar Session
▶︎Ministry of the Environment Presentation [Pre-COP29 Media Briefing Session] (2024)
A seminar session covering key topics ahead of COP29 was held. Negotiators from various fields within the Ministry of the Environment were invited to comprehensively discuss the conference’s focal points, anticipated points of contention where negotiations may prove difficult, and the Japanese government’s positions.
We are holding【Pre-COP29 Study Session for Media】on October 29th
▶︎Hosted a Study Session on Climate Tech (2024)
Organized a study session to increase media coverage of technologies and innovations as solutions. By hearing from experts and journalists about existing coverage examples, it provided an opportunity to discuss the kind of reporting needed in Japan going forward.
[Study Session for Media] Study Session on Climate Tech Will Be Held on Wednesday, August 7
⚫︎Content Provision
▶︎COP30 On-Site Participation: Notice Regarding Content Provision and Information Sharing (2025)
Since COP28 in 2023, we have participated on-site at COP annually, providing content and information to Japanese media and conducting interviews with local media.
We will Participate in COP30 On-Site! Notice Regarding Material Provision and Information Sharing
<Media Collaboration>
We independently operate the “Climate Media Initiative,” a platform for media professionals engaged in climate change reporting to exchange views, network, and collaborate. We also collaborate with a variety of organizations, such as the UN Information Centre’s “1.5°C Pledge” campaign and the Japan Association of Environmental Journalists, which provides a forum for journalists interested in environmental issues to exchange information. Through these partnerships, we produce reporting that drives behavioral change among viewers and readers and implement cross-media collaborative projects that generate mutual synergy.
【① Roundtable Discussion with Five Newspapers】
A collaborative project between Kodansha’s FRaU, five newspapers (The Asahi Shimbun, The Yomiuri Shimbun, The Mainichi Shimbun, The Nikkan Kogyo Shimbun, and The Tokyo Shimbun), and MEDIA IS HOPE. The discussion was published on FRaUweb and received positive feedback from media professionals.
▶︎A roundtable discussion on climate change reporting by five newspapers on FRaU Web! Volume 1 (2023)
A roundtable discussion on climate change reporting by five newspapers on FRaU Web!
▶︎A roundtable discussion on climate change reporting by five newspapers on FRaU Web! Volume 2 (2024)
[FRaU Web x 5 Newspapers] Climate Change Roundtable Discussion Part 2 Has Been Released
【②Collaboration Among Weather Casters】
The “Joint Statement by Meteorologists and Weather Casters on the Climate Crisis” was issued by 44 certified weather forecasters and weather casters active across Japan, declaring their commitment to reporting on climate change within the context of weather forecasts. MEDIA IS HOPE connected the initiators, Hiroko Ida and Akira Masaki, and has been involved in the project since its inception.
▶︎【Joint Statement by Meteorologist and Weather Casters on the Climate Crisis】 Full statement and the list of 44 supporters (2024)
【③ 89% Project】
A global journalism collaboration project born out of “Covering Climate Now (CCNow),” a network of over 500 media outlets from 60 countries dedicated to climate change reporting. It was launched in response to a survey of 130,000 people across 125 countries, which revealed that “89% of people want their governments to take action on climate change,” yet “that 89% are unaware that they represent the majority.” MEDIA IS HOPE called on domestic media outlets to participate in this project, contributing to an increase in the number of related reports in Japan.
▶ 89% Project Media Coverage Summary (2025)
<Connecting the Media and Stakeholders>
【① Let’s Make it Together! Renewable Energy Day】
MEDIA IS HOPE has had September 24 recognized and registered as “Let’s Make it Together! Renewable Energy Day” by the Japan Anniversary Association, and has been hosting an annual event since 2023. It is a hands-on event where participants can “learn about and enjoy” sustainable initiatives aimed at addressing climate change. In 2025, the third year of the event, it was held over two days for the first time, at two venues. A total of 17 sessions were held, featuring 50 distinguished guests as speakers, and approximately 2,500 people participated.
▶ Event Report & Media Coverage Summary (2025)
“Let’s Make It Together! Renewable Energy Day 2025” Took Place Over Two Days
▶ Featured in Business Insider Japan (2025)
Session at “Let’s Make It Together! Renewable Energy Day” Covered by Business Insider Japan
▶ Event Highlights / Session Videos: All 3 Videos Now Available (2025)
【② Corporate-Media Networking Events】
By regularly organizing events that bring together businesses and media outlets to foster relationships, we aim to establish a system that enables companies committed to climate change mitigation to provide ongoing support to media organizations dedicated to climate change reporting.
Featuring expert insights on the current state of climate change and the international landscape surrounding it, the “Corporate-Media Networking Sessions”—designed to foster relationships between companies and media—were held a total of seven times by January 2026, with over 220 participants in total.
▶︎Report on the Corporate-Media Networking Event
On Communication in the Era of Climate Change: Hosting a Corporate-Media Exchange Event
【③ MEDIA IS HOPE AWARD】
The MEDIA IS HOPE AWARD is an award that recognizes the achievements of media outlets and journalists who contribute to solving social issues such as climate change and the SDGs. Recipients have reported that winning this award has led to the promotion of climate change reporting, citing examples such as “increased internal awareness and appreciation for climate change reporting” and “greater ease in securing coverage.” The award also serves to identify media outlets that are highly regarded by society.
▶︎First Half of 2023: First Half Media Award – Kodansha FRaU / First Half Individual Award – Ms. Sanae Shimazu, Announcer
▶︎Second Half of 2023 and Full Year:
Media is Hope AWARD 2023 second half and annual awards announced!
▶︎First half of 2024:
▶︎Second half of 2024 and full year:
【④ Viewer Exchange Session】
This is an exchange session where participants, speaking from the perspective of “viewers and readers,” share climate change news stories they’ve recently found compelling and discuss the kinds of coverage they’d like to see. The ideas and opinions generated at this event will be shared with media professionals to help inform future reporting and program production. The event aims to foster a sense of shared purpose to revitalize climate change reporting by creating opportunities for audience members to empathize with one another, learn, and reflect on the topic together.
The Future of Media is Hope
The role the media plays in addressing social issues, including climate change, is immeasurable. And to fully harness that power, it is essential that the media, the audience that chooses what to watch, businesses, and all stakeholders work together in a mutually supportive relationship.
That is precisely why we at MEDIA IS HOPE have always placed great importance on connecting stakeholders working to address climate change and on creating an even greater impact through co-creation. Moving forward, we will continue to expand our network of partnerships, serving as a bridge between the media and society, with the goal of realizing a society capable of solving climate change.
We would appreciate your continued interest in and support of MEDIA IS HOPE’s activities. In addition to the initiatives outlined here, there are many other ways you can help, so please feel free to reach out to us if you are involved in climate change reporting or content creation.